You are here:
Home
Archive & Study Centre

Item of the Month – October 2016

Conservative Party leaflet from the 1951 general election

Conservative Party leaflet from the 1951 general electionThis is a Conservative Party leaflet from the 1951 general election.  This was the election which brought the Conservative Party back to power for the first time as a single majority party since 1935.

This leaflet concerns the housing issue, the Bob the Builder character was presented as ‘the little man’ trying to fight against the legacy of wartime bureaucracy and socialist over planning after the war. ┬áThe central message being just give the local/little man the tools to get on with the job and we can sort out the housing crisis.